The good news: Breaking Block has already surpassed the 100 download mark on the Android side, making it my fastest moving mobile launch yet. I’ve not even started marketing in earnest yet since I am still waiting on the iOS launch.
The bad news: Apple found a bug during their review of Breaking Block, forcing another round of submit-and-wait. The bug prevented in-app purchases, but only if you have zero blocks, which is why it was not caught during my testing. It makes sense that in their testing they would make a beeline for the IAP before earning any blocks. The latest binary is in review now, so hopefully on Monday it will be approved.
Lesson learned: If I want to do simultaneous mobile launches in the future, I can’t use my past experience of getting Vintage Pachinko and Prepare for Warp through the approval process the first time as a guide on lead-time. I need to be leaving at least 3 weeks.